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| Marketing sites offer a unique challenge. They almost always require the simple communication of a complex set of brand objectives and corporate information. | ||||
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// Morck Family Law / Creative Director / graphic designer / 06.02 Morck Family Law is a small law firm that came to McCracken Design looking for a web presence. They needed to look reputable but also wanted to look more approachable and collaborative than the traditional law office. The design meets these needs by being simple and refreshing. The fonts are more modern but retain a nice roundness, as to not be cold or intimidating. The logo was also designed by McCracken Design. |
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// Sage Spa / Creative Director / graphic designer / 11.01 Sage Spa is a small buisness in the New Mexico mountains that caters to tourists. Many people will only get a sense of the place online before making a reservation. The site needed to not only capture the spa but the destination as well. The visual design captures the luxury of the spa while being true to the down-to-earth qualities of the location. |
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// Currenex / Art Director / graphic designer / user interface designer / 11.01 Currenex is the leader in online currency exchange and needed a website to look the part. The website brought their brand up a notch while continuing on the brand equity that had been developed. The theme of the site is the "around the world" nature of the business, showing transactions in all timezones and a clock indicating which markets are open. The project also included improving the branding and useability of their application. |
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// Lante / user interface designer / content strategist / 09.00 Lante tells excellent stories about itself and the website needed to capture this personal side of the company. To capture this, people can navigate through the site in a standard manner, but they can also navigate in a storytelling mode. In the storytelling mode they could view flash movies about the company's projects and employees. |
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// SFMOMA / art director / lead user interface designer /01.99 How do you capture the experience of going to a museum? Not the gallery and physical structures of the museum, but the chance finding and the overheard critique. Our philosophy was to have a visual and technologically complex homepage and then move towards calmer and calmer white gallery pages which displayed the art. On the way users were randomly shown "artistials", or pop up windows with a randomly selected piece of artwork, to capture the unexpected discovery of a museum. Users could participate in forums and also leave their mark by entering in comments that were displayed across the top "ticker". The home page is made up of moving dhtml panels that hide and reveal artwork. The functional aspects of the site were also considered with increased access to calendar information and extensive "related" linking throughout the site. |
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