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| In launching an e-commerce site, understanding the attitudes and needs of your consumer and attracting them with the right set of features and functionality is critical to success. | ||||
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// plantronics.com / lead user interface designer / 06.01 By design there is no store section in this ecommerce site. Due to the complex nature of the product the site is about obtaining product information and supporting already owned products while being directed towards new sales. Product information is accessible by multiple paths appropriate to the varying types of users. The look of the site is about freedom and accessibility with its bright colors and rounded edges. The site was designed in a modular fashion for ease of international expansion. Site documentation available by request. |
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// Chevron / project creative director / 03.01 With Chevron we needed to learn enough about the lubricants business to help them decide what features, functionality and information the users really needed and what could stay behind the scenes. The navigation and user flows were quite complex given the nature of their backend system. We educated, designed and documented as well as helped extend their brand to the web. Site documentation available by request. |
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// bluenile.com / art director / user interface designer / 08.00 When BlueNile came to us our task was to give them a face lift and improve navigation. We added marketing and educational modules to help ease the stress of purchasing diamonds online. We also added easy to use dhtml menus to increase user access to their wide range of products. The brand is classy and sophisticated without being pretentious. |
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// wine.com / art director / lead user interface designer / 10.99 Selling wine is a lot like selling diamonds -- People need to feel empowered and informed without being talked down to. Wine.com was a glorified search engine when they came to us. We developed a lifestyle approach that was educational and inviting for the user. |
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// more.com / lead user interface designer / 06.99 People don't need to know much about toothpaste before they buy it. In fact just the act of navigating through a site to find a lot of small items is frustrating. We developed a quickshop feature for more.com that allowed people to shop for all of their sundry needs from one simple wizard. |
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