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// ViewStar / Creative Director / user interface designer / 04.02 ViewStar hired McCracken Design to get their administration tool ready for a tradeshow. This meant branding the tool, providing all visual elements and icons as well as simplifying the user interface. The tool is task oriented and requires a simple, clean design that works in an intuitive manner. Sample documentation available on request. |
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// Wells Fargo ATM / art director / 09.00 We were challenged with translating the new Wells Fargo internet enabled touch screen ATM into an 8 button format. Actions, colors, way finding, and directions all needed to be made consistent and intuitive. We also developed interaction rule sets and modules to ease in building and expansion. |
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// Talaris / user interface designer / 09.00 Taleris is the leading online provider of services procurement. Their first user interface design was not living up to the requirements and needed to be upgraded. We developed a streamlined, system based approach that was consistent across service types. Sample documentation available on request. |
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// Ford TH!NK Kiosk: Detroit Auto show / art director / lead user interface designer / / 01.00 The digital kiosk experience was designed as part of a multidisciplinery team also responsible for the interior of a car, the physical kiosk structure and the brand video. The car was the main focal point and helped drive the circular, friendly design of the interactive experience. With a million people a day in the ford booth the kiosk was designed to be a visually educational experience without requiring the user to read any complicated text. |
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// Top Tier: Digital Dashboard / art director / 03.99 This is a prototype for a desk application that can show a real time display of corporate information to CEO level professionals. The protype uses flash to show how the information will change over time. |
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// Zap Me / art director / user interface designer / 06.98 Zap Me is a closed internet network for high school students. We developed both the browser and content interfaces. The Browser uses multiple sliding dhtml layers to create a non-linear browsing experience. |
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