3 Leaf

Visual Design - 2007

McCracken Design, in partnership with UEVision, created the visual design for 3 Leaf Network’s new web application. McCracken Design helped expand 3Leafs brand to include their applications.

Granite Global Ventures

Visual Design, Art Direction for site photography - 2005

McCracken Design created the visual design for GGV’s site redesign. The design shows how GGV brings together people and business opportunities from the U.S. and China. The project included a photo shoot, art direction and development of flash movies.

Leapfrog Schoolhouse

Visual Design - 2007

McCracken Design worked with UEVision to make strategic improvements to Leapfrog Schoolhouse’s visual design. The new look improved the site’s usability while enhancing the site’s branding.

LOUD3R

User Experience Consultant, Visual Design and Marketing - 2008

LOUD3R is a web 2.0 publishing startup that needed assistance getting ready for launch. McCracken Design provides user experience design, visual design and marketing efforts.

Morck Family Law

Creative Director - 2002

Morck Family Law is a small law firm that came to McCracken Design looking for a web presence. They needed to look reputable but also wanted to look more approachable and collaborative than the traditional law office. The design meets these needs by being simple and refreshing. The fonts are more modern but retain a nice roundness, as to not be cold or intimidating. The logo was also designed by McCracken Design.

Merchant Circle

User Experience Consultant, Creative Director - 2005

Merchant Circle was an early stage start up looking for a quick hit of user experience and visual design assistance. McCracken Design updated the user experience and designed a new look and feel for their beta launch.

Silverlake Partners

Visual Design - 2004

Working in partnership with O'Leary Consulting, McCracken Design redesigned the Silverlake Partners website to better showcase their technology expertise.

TurboTax Online: Buying Experience

eCommerce consultant - 2006

McCracken Design advised the TurboTax Online team on how to improve the selecting and buying of add on features within the tax product. The project included a strategy document highlighting eCommerce best practices as well as recommend- ations for product improvements.

TurboTax: Welcome Experience

eCommerce consultant - 2007

The next year, McCracken Design returned to help TurboTax improve the welcome experience of all their products. McCracken Design helped define what makes a good welcome experience as well as advised on product changes.

Yahoo! Communication

User Interface Design, Information Architecture - 2005

McCracken Design helped the Yahoo! team develop an online strategy for “selling” all Yahoo! Communication (mail, messenger, etc.) products together instead of in their customary silos. This was a new strategy for Yahoo! and one that created a complex design challenge. McCracken Design help the Yahoo! team develop a successful solution.

Yahoo! Discover

Art Director, User Interface Designer - 2005

McCracken Design led the design efforts for a new user welcome experience. The experience included the introduction and presentation of various Yahoo! properties in an engaging, easy to use way. The work included art direction for a photo shoot.

Yahoo! Travel

User Interface Design - 2007 - 2008

McCracken Design worked closely with the Yahoo! Travel to make the site more appealing through improved navigation, new features and content layout. The work included the exploration of how to use web 2.0 technical solutions to best support the user experience.