Blue Nile
Art Director, User Interface Designer - 2000
When BlueNile came to us with the task of giving them a face lift and improving navigation. We added marketing and educational modules to help ease the stress of purchasing diamonds online. We also added easy to use dhtml menus to increase user access to their wide range of products.
Chevron
Creative Director - 2001
Chevron's business goal was to take a very complex bulk lubricants business and put it online for a customer base that was not technically savvy. We learned their business to help translate it to the web in the most simple way possible. We also helped established the Gulf brand online.
Currenex
Art Director, Graphic Designer, User Interface Designer - 2001
Currenex was the leader in online currency exchange and needed a website to look the part. The website brought their brand up a notch while continuing with the brand equity that had been developed. The site design is based on the "around the world" nature of the business, showing transactions in all timezones and a clock indicating which markets are open. The project also included improving the branding and useability of their application.
Ford TH!NK Kiosk - Detroit Auto Show<
Art Director, lead User Interface Designer - 2000
The digital kiosk experience was designed as part of a multidisciplinery team also responsible for the interior of a car, the physical kiosk structure and the brand video. The car was the main focal point and helped drive the circular, friendly design of the interactive experience. With a million people a day in the ford booth the kiosk was designed to be a visually educational experience without requiring the user to read any complicated text.
Lante
User Interface Designer, Content Strategist - 2000
Lante's marketing was based on telling stories about the business and the website needed to capture this personal side of the company. To capture this, people can navigate through the site in a standard manner, but they can also navigate in a storytelling mode. In the storytelling mode they could view flash movies about the company's projects and employees.
more.com
Lead User Interface Designer - 1999
People don't need to know much about toothpaste before they buy it. In fact just the act of navigating through a site to find a lot of small items is frustrating. We developed a quickshop feature for more.com that allowed people to shop for all of their sundry needs from one simple wizard.
Plantronics
Lead User Interface Designer - 2001
By design there is no store section in this ecommerce site. Due to the complex nature of the product the site is about obtaining product information and supporting already owned products while being directed towards new sales. Product information is accessible by multiple paths appropriate to the varying types of users. The site was designed in a modular fashion for ease of international expansion. Site documentation available by request.
SFMoma
Art Director, Lead User Interface Designer - 1999
How do you capture the experience of going to a museum? Not the gallery and physical structures of the museum, but the chance finding and the overheard critique. Our philosophy was to have a visual and technologically complex homepage and then move towards calmer and calmer white gallery pages which display the art. Users could participate in forums and also leave their mark by entering in comments that were displayed across the top "ticker". The home page is made up of moving DHTML panels that hide and reveal artwork.
Quickbooks.com
Design Manager, Lead User Interface Designer - 2002 - 2004
Lead the user experience and visual design efforts for all site updates and redesigns, including the implementation of a product configuration page to simplify the purchase process. Also, focused on simplifying internal efforts by designing a site that was easy to maintain and update. The 2004 redesign led to a 50% increase in revenue.
TurboTax AutoRenew
Design Manager, Lead User Interface Designer - 2002 - 2004
Lead the user experience and visual design efforts for the TurboTax Auto Renew Program. Simplified a very complex user experience and technical process to make it as user friendly as possible.
Art Director - 1999
This is a prototype for a desk application that can show a real time display of corporate information to CEO level professionals. The prototype uses Flash to show how the information will change over time.
Art Director - 2000
We were challenged with translating a new Wells Fargo internet enabled touch screen ATM into an 8 button format. Actions, colors, way finding, and directions all needed to be made consistent and intuitive. We also developed interaction rule sets and modules to ease in building and expansion.
wine.com
Art Director, Lead User Interface Designer - 1999
Selling wine is a lot like selling diamonds -- People need to feel empowered and informed without being talked down to. Wine.com was a glorified search engine when they came to us. We developed a lifestyle approach that was educational and inviting for the user.
ZapMe
Art Director, User Interface Designer - 1998
Zap Me was a closed internet network for high school students. We developed both the browser and content interfaces. The Browser uses multiple sliding dhtml layers to create a non-linear browsing experience.
