McCracken Design was founded in 2001 by Kathi McCracken Dente. Kathi specializes in designing experiences that meet both the user and business needs.

Frog Design, Design Lead (1998 - 2000)
During the dot com boom, Kathi started her career designing the first generation of ecommerce sites. In the process, she learned user experience design, visual design and branding from the best. Her clients included wine.com, more.com, Ford TH!NK

Addwater, Sr. Designer (2000-2001)
Kathi’s passion for user experience and ecommerce continued at Addwater. Her clients included Blue Nile, Plantronics, and Chevron.

Intuit, Design Manager (2002-2004)
As the Design Manager in charge of Quickbooks.com, Kathi and her team contributed to a 50% increase in online revenue.

Kathi graduated from Duke University and Art Center College of Design.